Each of us knows how important good pictures are – for the job, but also for private life. When you apply for an apartment, a partner, or a pet in the relevant portals: the power of images is omnipresent. They convey a first impression, and there is no second chance for that. But this does not only apply to private individuals, companies also depend on good images.
What is business photography?
Most companies know what good photos can do for them. In today’s competitive business world, companies have recognized the importance of hiring a photographer for professional corporate images to emphasize the personality of the company as a whole and that of its employees. It is about anchoring a company in the minds and hearts of customers and showing a personal side of the company. This not only creates a connection to the customers, but also sets the company apart from the competition. High-quality business photography contributes to building trust. Potential customers, business partners and investors gain insights into the way a company works, its culture and values through professional corporate images. If the images are authentic, they create a human connection and give your company credibility.
Brand identity and corporate branding
Business photography is an essential part of corporate branding. Here, images can and should be used consciously to strengthen brand identity. Color palettes, styles and visual elements presented in the photos can reinforce the brand message. Of course, stock photos can be used for this. But these are also available to your competitors. The probability that not only you use certain image pictures for your company is correspondingly high. Professional corporate images, on the other hand, increase recognition. And that is more important today than ever. Because one thing a company must not be: interchangeable. Customers are more likely to remember a company that remains in their memory through consistent visual elements. And that is precisely the advantage of business photography: in its uniqueness.
Versatile applications
You can use images for your company in many different areas. The most important thing is of course your own website. There they contribute directly to branding. In social media, professional corporate images are the key to customer loyalty. Posts with appealing photos receive more attention, interactions and shares. You can use business photography to let your target group look behind the scenes, present product innovations or convey impressions of events. These photos create an emotional bond with your target group and promote engagement. And not only in social networks, but also other areas of corporate communication, such as press releases, can be spruced up with business photography. In addition, the use cases are not limited to digital areas. The recordings can also be used in the print area. Post mailings, advertising flyers or posters look more valuable with professional corporate images.
Business photography: Product images
The topic of business photography is particularly important for companies that have their own online shop. Because especially here the sales success stands and falls – a modern, high-performance website assumed – with professional product images. If the pictures are blurred, over- or underexposed or expressionless, you will not arouse the interest of your target group. On the contrary! They convey an unprofessional impression and repel website visitors.
How do you recognize good photographers?
Corporate photographers with a high degree of professionalism are able to submit a cost estimate, budget or contract when working with companies. They inquire about all the details of the recording location and try to fully understand the business requirements of the company before the actual shooting. They will ask you about your individual challenges as part of the project. The conditions of the shooting are clearly stated and documented, e.g. the date for the delivery of the pictures, the medium via which the pictures are delivered, and the number and quality of the included pictures. Post-processing is also included in the creation of professional corporate images. Experienced corporate photographers already have an extensive portfolio and usually have meaningful websites where many meaningful images of professionals in a business environment can be seen. This will help you with your selection and give you the opportunity to get an impression of the business photography skills beforehand.
In our now quite long success story in corporate photography, we have worked with numerous companies and delivered high-quality images for all types. Our team is known for its professionalism and versatility. With our personal style and individual approach, we offer a maximum level of service. Contact us today and see how your company grows thanks to high-quality business photography.
