A logo is one of the first points of contact consumers have with your brand. You shouldn’t judge a book by its cover or a company by its logo, but an attractive emblem can make your brand very memorable for your customers. A good company logo sparks interest. It gives people a sense of what a company does and sharpens the company’s brand. And a good company logo is not created in five minutes. It takes time; logo design is an art. And especially for good art, it’s worth spending a little more.
What Factors Influence the Cost of Your Logo?
The price for designing a company logo depends on a number of factors. A good logo is an intangible asset that can exponentially increase the value of your brand. Developing a logo requires a lot of brainstorming, experimentation, and revisions to shape the result according to your ideas. And that affects the cost of the logo. When planning your logo, ask yourself the following questions, and you’ll be on the right track:
– Who is designing your logo?
The biggest factor in the cost of your logo is the choice of logo designer. A top-notch design agency will likely charge a four- or even five-figure sum for a logo, while a student might do it for a few hundred francs. If you ask a friend with Photoshop skills to do it for you, it might only cost you a beer.
Agencies will most likely create a higher quality logo and are more open to revisions than your friend. You don’t pay the design agencies for the logo, but for their experience, their considerations and advice. You don’t get a generic company logo, but a logo that really reflects your business.
– How big is your company?
A perfect company logo is unavoidable, but should only be considered at a later stage if you have not even finished your product. A prototype is more than sufficient, and you can afford the perfect logo when you are ready to impress the world with your offer!
If, on the other hand, you run an established company, you cannot do without a holistic corporate design. This also includes a company logo. Your stakeholders see your logo every day, and it needs to stand out in a good way. A logo does not have to be there from day one, but should no longer be changed after the market launch. Of course, there is the possibility to adapt the image of a company and thus the logo as part of the rebranding. But if at all, this should happen at large intervals.
– Should the company logo be further processed?
The question of further versions also affects the cost of a logo. Will your logo be animated? An animated logo is ideal for companies in the media industry or if you want to create a promotional video. Creating such a logo requires additional illustration and animation work, which will drive up your costs. Perhaps the logo of your company should be presented in different colors and shapes? Changes can be a good way to highlight your logo in different lighting and products. But you should plan for additional costs. And especially in the fashion industry, it is common to have a derived logo or coat of arms in addition to the main logo. The creation of these derivatives involves additional costs, but can be a good investment.
Logo Design: Distinctiveness is Everything!
Whether online or offline, there is an unmanageable number of different brands everywhere. That’s why a high-quality logo can help you stand out from the competition in a crowded market. As online marketing becomes increasingly important and effective, a visually stunning company logo that looks great on your website, social media, and marketing materials can make a big difference in your company’s professionalism and advertising opportunities. And for that, it is worth relying on the expertise of experts.
For all those who want to give their company a logo that sparks interest and fits perfectly with the image of the company, we at BornDesign offer our expertise. As experienced logo designers, we know what is important and what distinguishes a good logo from an outstanding one. We advise you comprehensively and create a logo that exactly meets your expectations. We will inform you transparently about the costs for your logo and refine the result until you are satisfied. Contact us today and let your company logo become reality.
